Methods to watch Apple debut the iPhone 17 lineup at its ‘Awe Dropping’ occasion on September 9

September is normally iPhone season, and Apple seems poised to unveil its latest smartphones with its newest showcase, which is ready for subsequent week. The autumn occasion has been dubbed “Awe dropping,” so we’re hoping for some shocking bulletins that’ll advantage the tagline. The entire thing begins on September 9 at 1PM ET/10AM PT.

If you wish to tune in to listen to what Tim Cook dinner and crew need to say in regards to the iPhone 17, you’ll be able to stream the present on Apple’s website or YouTube channel. We have additionally acquired the livestream embedded under so you’ll be able to comply with together with our liveblog whilst you watch.

With only a week to go till the “Awe dropping” occasion, it looks like we have already gotten plenty of superior insights about what the brand new iPhone 17 lineup has in retailer. Apple launched the software program facet of the equation with the iOS 26 unveil at WWDC this summer season, and since then we have gotten some fairly dependable insights on the {hardware}.

The large reveal is predicted to be an ultralight smartphone, probably known as the iPhone 17 Air. This could be Apple’s first utility of its Air nomenclature for cellular, and once we had Bloomberg‘s Mark Gurman on the Engadget Podcast on the finish of August, he prompt that the primary iteration of the smartphone would possibly include some rising pains. We additionally anticipate seeing a base iPhone 17, an iPhone 17 Professional, and an iPhone 17 Professional Max.

Past the smartphones, “Awe dropping” may showcase refreshes for the Apple Watch, AirPods Professional and probably some new good house tech. You may tune in on September 9 to listen to all the brand new product launches.