Google’s Pixel telephones are promoting higher than ever

A brand new report from Counterpoint Analysis finds that throughout the international high-end smartphone market, Google’s Pixel model is on the upswing. In response to the report, which was printed September 8, a year-over-year (YoY) change of 105% has afforded Pixel the brand new distinction of quickest rising premium smartphone model in the whole world (via 9to5Google).

Google broke into the highest 5 premium smartphone manufacturers after 5 years. Its gross sales doubled YoY, pushed by robust efficiency of the Pixel 9 collection, growth into newer markets and extra aggressive advertising efforts. Google has been specializing in differentiating its Pixel collection by positioning it as AI-first units with a clear software program expertise, slightly than merely emphasizing {hardware} specs. Shopper confidence in Pixel units is rising,” writes Counterpoint.

Previous reports have suggested that Google’s Pixel 9 collection was a relative hit final yr, and that the Pixel brand has overtaken TCL in US market share as of the second quarter of this yr. On the time of writing, Pixel is positioned at fourth place total within the US market, according to Canalys / Omdia findings.

Most not too long ago, Google launched its next-generation Pixel 10 collection of smartphones at a {hardware} occasion on August 20. These Pixel 10 fashions construct upon the foundations of the Pixel 9, whereas bettering on processor efficiency, including in Qi2 wi-fi charging magnets, and ushering within the firm’s Material 3 Expressive software program period.

The Pixel model is on the upswing

If at first you do not succeed, strive, strive once more

Google has been making an attempt to crack into the high-end smartphone marketplace for the higher a part of twenty years. Going way back to the HTC / T-Mobile G1 in 2008, Google has been pushing to make Android telephones a viable various to the iPhone within the public creativeness.

After a number of years of partnering with unique gear producers (OEMs) through its Nexus program, Google launched its first in-house Pixel smartphone in 2016. 2021 marked one more milestone for the corporate, with its Pixel 6 series delivery with a customized Tensor processor and a brand new, much more opinionated exterior design language.

A heavy-handed strategy of large promoting and beneficiant software program perks like free cloud storage and Gemini Pro have little doubt performed a task in taking the Pixel’s gross sales numbers in an upward route. Nonetheless, these elements alone weren’t sufficient to popularize early Pixel fashions; in my estimation, it was Google’s dedication to the Pixel smartphone challenge as an entire that ensured longer-term success and viability.

The Pixel line is a net-positive for Android at massive

I might like to see Google double down on Pixel-branded tablets and PCs

It is nice to see Pixel smartphones proceed to develop in trade prominence, significantly throughout the North America market. The Apple iPhone and Samsung Galaxy duopoly has been totally exhausted, and, frankly, I welcome any and all competitors within the home cellular area.

Google may have simply as effectively given up on its Pixel cellphone ambitions after simply a few {hardware} generations, which might’ve secured its destiny throughout the notorious Google Graveyard. Fortunately, the corporate did not lose religion. Rather than pulling a Microsoft and knocking the wind out of its product earlier than giving it an opportunity to mature, Google has been steadily iterating on Pixel, and ten generations later, the work is paying off.

Subsequent, I might like to see Google convey a few of this similar vitality to full-sized computer systems. The corporate has a rocky previous when it comes to Pixel tablets and Chromebooks, but when it might probably decide to a longer-term imaginative and prescient (maybe one which incorporates a full-blown Android-based PC), I feel it’d have the ability to give different PC makers a real run for his or her cash.