Google has announced it’ll shut down the person follower characteristic on Google Maps later this yr. The change, set to take impact in September, marks the tip of a social performance that allowed customers to comply with different people to view their public exercise, similar to posted evaluations, images, and movies. This choice comes after Google had already phased out a associated characteristic earlier in January—the flexibility to comply with companies for updates on occasions and promotions.
The person follower system was launched in 2020 as an extension of the 2018 “Observe” button characteristic (launched in 2019 on iOS), which initially allowed customers to comply with companies. The aim was to make Google Maps a extra community-driven platform, including a social layer the place customers may have interaction with content material shared by others. Nonetheless, the follower characteristic by no means gained widespread adoption and, in some instances, led to undesirable interactions, similar to spam requests from bots.
With the upcoming elimination, Google said that every one follower-related information—each who customers comply with and who follows them—can be completely deleted from its servers. The visibility settings of consumer profiles will stay intact, however there’ll now not be a must handle follower requests, particularly for these with restricted accounts. For a lot of customers, this will likely come as a reduction as a result of restricted engagement and occasional spam related to the characteristic.
Google is encouraging customers fascinated by group interplay to transition to Native Guides Join, an official discussion board the place individuals can earn factors for contributing to Maps by writing evaluations, submitting images, or modifying place info. This platform is extra centered on sensible engagement moderately than social connections and continues to assist checklist creation and sharing.
In a separate improvement, Google just lately expanded its partnership with electrical car maker Rivian. Rivian’s vehicles and SUVs at the moment are adopting a brand new navigation system powered by the Google Maps Auto SDK, changing the previous system that used Mapbox. This replace offers drivers with entry to real-time visitors information and enhanced search capabilities for factors of curiosity, strengthening Google Maps’ position within the EV navigation area.
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