The tip is in sight for Freevee as Amazon broadcasts shutdown date

FAST (free ad-supported TV) companies have gained important reputation within the US, with platforms similar to The Roku Channel, Pluto TV, and Tubi rising as high opponents within the area.

Main tech corporations have additionally ventured into offering FAST companies. In 2023, Google TV launched its FAST channels, later rebranded as Freeplay. Samsung provides Samsung TV Plus, whereas Amazon’s service, initially generally known as IMDb TV, was renamed Amazon Freevee in 2022.

Nevertheless, Amazon introduced final 12 months that it was shutting down Freevee to shift its whole focus to constructing Prime Video. But it surely did not specify precisely when Freevee would shut down. Now, Amazon has lastly confirmed that Freevee will shut down this August, lower than a month away.

This information was shared by Amazon by the newest Freevee app replace (by way of AFTV News). Amazon states customers can “Proceed watching your favourite Freevee Originals and our library of hit films, reveals, and reside TV on Prime Video without spending a dime, no subscription wanted.”

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All of Freevee’s content material is now on Prime Video

Prime Video has a brand new “Look ahead to Free” class out there alongside all its paid content material

Amazon / Pocket-lint

Though the Freevee app will not be accessible after August, none of its content material can be misplaced. Final 12 months, Amazon added all of Freevee’s content material to Prime Video, permitting customers to proceed watching it without spending a dime. This contains Freevee Originals and its library of free films and TV reveals.

Whereas Prime Video usually requires an Amazon Prime subscription to entry most content material, Freevee’s reveals and films on Prime Video could be watched without spending a dime with advertisements, with out a subscription. Freevee content material seems on Prime Video beneath the “Look ahead to Free” class on each the app and web site.

Within the app discover despatched to Freevee customers, Amazon states, “Prime Video is the brand new unique dwelling for Freevee TV reveals, films, and Stay TV.” In 2024, Amazon introduced it could shut down Freevee in 2025, citing the choice to “section out Freevee branding” as a technique to “ship a less complicated viewing expertise for patrons.”

When you have the Freevee app in your smartphone or TV, you’ll be able to proceed utilizing it by July, however it should cease working in August. If you have not tried Prime Video earlier than, you’ll be able to obtain it without spending a dime out of your TV’s app retailer or from the App Retailer and Google Play Retailer in your cell gadget.

From a enterprise standpoint, Amazon’s resolution to section out Freevee and switch its content material to Prime Video is smart. Any Freevee consumer who needs to maintain watching free reveals or films now must browse Prime Video, which provides a wide array of paid content material by its Prime membership and extra paid channels. Amazon clearly hopes this variation will encourage Freevee customers to contemplate signing up for a Prime membership, in the event that they have not already.

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